Marketing Management begins with the recognition of the connections between management and marketing. Value creation arises from understanding elements such as market research and intelligence; product development; innovation; pricing management; branding; promotion and advertising; distribution; and customer service, so that the knowledge and principles governing business management are applied to the market field to strengthen relationships between companies, brands, products, and customers.<\/p>\n
The Specialization in Marketing Management at Fundaci\u00f3n Universitaria Mar\u00eda Cano becomes a multidisciplinary alternative for the qualification and improvement of professionals facing the current market conditions and challenges, as well as the future challenges imposed by globalization and its consequent dynamics \u2013 mediated by the use of technology \u2013 the competitiveness of organizations, and the environment. In this sense, this postgraduate program will continue to be a training program for senior executives of small, medium, and large companies, with vision and proactivity, leadership, and social commitment.<\/p>\n<\/div>\n<\/div>\n
[\/vc_column_text][vc_column_text 0=\u00bb\u00bb][\/vc_column_text][vc_tta_tabs 0=\u00bb\u00bb][vc_tta_section title=\u00bbDetails:\u00bb tab_id=\u00bb1724341342688-227101f4-66a7″][vc_column_text 0=\u00bb\u00bb]SNIES: 117757<\/strong> The Specialist will be a decision-maker in the field of marketing and services, with mastery of market trends, enabling them to manage and establish strategic, lasting, and profitable relationships between the company and its environment, from a social and ethical perspective, for the sustainable and responsible development of the organization in a context where innovation and creativity are pillars of their marketing activities.<\/p>\n Addressed to:<\/strong><\/p>\n Professionals from various disciplines interested in acquiring knowledge in the area of marketing and who wish to strengthen their skills to identify opportunities through different tools in a profitable and lasting way between the company and the client, as well as develop the ability to act as a change agent in a globalized context with social responsibility and strategic vision, in a work environment mediated by technology.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbWork profile\u00bb tab_id=\u00bb1724342703543-8fdfc5a5-0e29″][vc_column_text 0=\u00bb\u00bb]<\/p>\n Graduates of the Specialization in Marketing Management from Mar\u00eda Cano will be able to perform in various functional areas of organizations, such as:<\/p>\n \u2022 Marketing Manager or Leader Graduate Program Enrollment Requirements:<\/strong><\/p>\n Before accessing the enrollment platform, you must have the following documents ready:<\/p>\n Undergraduate Degree Certificate.<\/p>\n<\/li>\n Identification document (enlarged to 150%).<\/p>\n<\/li>\n<\/ul>\n If you experience difficulties uploading the documents, you can send the information to the Admissions Office via email at: documentosadmisiones@fumc.edu.co<\/a><\/strong>.<\/p>\n Complete the online enrollment and generate the payment receipt through PSE for $224.760 COP<\/strong>.<\/p>\n Fundaci\u00f3n Universitaria Mar\u00eda Cano<\/strong> reserves the right to admission and to assign class schedules to applicants.<\/p>\n Discounts:<\/strong><\/p>\n Graduates of undergraduate and graduate programs from Fundaci\u00f3n Universitaria Mar\u00eda Cano are entitled to a 30% discount<\/strong> on tuition fees.<\/p>\n<\/li>\n Early payment: 15% discount<\/strong> on tuition fees if paid within the period specified as early payment, as indicated in each billing statement.<\/p>\n<\/li>\n Discounts are not cumulative<\/strong>.<\/p>\n<\/li>\n<\/ul>\n [\/vc_column_text][\/vc_tta_section][\/vc_tta_tabs][vc_btn title=\u00bbDigital brochure\u00bb style=\u00bb3d\u00bb color=\u00bbprimary\u00bb size=\u00bblg\u00bb align=\u00bbcenter\u00bb css_animation=\u00bbbounceIn\u00bb button_block=\u00bbtrue\u00bb link=\u00bburl:https%3A%2F%2Fwww.fumc.edu.co%2Fdocumentos%2Fposgrados%2FEspecializacion_en_gerencia_de_mercadeo.pdf|||\u00bb][vc_btn title=\u00bbFind out here the requirements\u00bb style=\u00bb3d\u00bb color=\u00bbprimary\u00bb size=\u00bblg\u00bb align=\u00bbcenter\u00bb css_animation=\u00bbbounceIn\u00bb button_block=\u00bbtrue\u00bb link=\u00bburl:https%3A%2F%2Fwww.fumc.edu.co%2Fadmisiones-registro-control-academico%2Fadmision-posgrado%2F|||\u00bb][vc_btn title=\u00bbNeed Financing?\u00bb style=\u00bb3d\u00bb color=\u00bbprimary\u00bb size=\u00bblg\u00bb align=\u00bbcenter\u00bb css_animation=\u00bbbounceIn\u00bb button_block=\u00bbtrue\u00bb link=\u00bburl:https%3A%2F%2Fwww.fumc.edu.co%2Fentidades-financieras%2F%20|||\u00bb][vc_btn title=\u00bbSign Up\u00bb style=\u00bb3d\u00bb color=\u00bbmariacanoa\u00bb size=\u00bblg\u00bb align=\u00bbcenter\u00bb css_animation=\u00bbbounceIn\u00bb button_block=\u00bbtrue\u00bb link=\u00bburl:https%3A%2F%2Facademusoft.fumc.edu.co%2Ffumc%2Facademusoft%2Facademico%2FinscripcionLinea4%2FinicioSeguroInscripcion.jsp|||\u00bb][vc_btn title=\u00bbPay here your registration by PSE\u00bb style=\u00bb3d\u00bb color=\u00bbprimary\u00bb size=\u00bblg\u00bb align=\u00bbcenter\u00bb css_animation=\u00bbbounceIn\u00bb button_block=\u00bbtrue\u00bb link=\u00bburl:https%3A%2F%2Fwww.zonapagos.com%2Ft_mariacano%2Fpagos.asp|||\u00bb][vc_separator style=\u00bbshadow\u00bb][\/vc_column][vc_column width=\u00bb1\/3″ css=\u00bb.vc_custom_1613423441393{background-color: #cecece !important;border-radius: 4px !important;}\u00bb][vc_empty_space height=\u00bb16px\u00bb][vc_raw_js]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[\/vc_raw_js][vc_empty_space height=\u00bb16px\u00bb][vc_message message_box_style=\u00bb3d\u00bb message_box_color=\u00bbgrey\u00bb]Coordination of Postgraduate Programs Curriculum<\/strong><\/p>\n Study Plan<\/strong>[\/vc_column_text][\/vc_column][vc_column width=\u00bb3\/4″][vc_column_text]Content[\/vc_column_text][vc_tta_tabs active_section=\u00bb1″ el_class=\u00bbwmalla\u00bb][vc_tta_section title=\u00bbModule I\u00bb tab_id=\u00bb1496310901735-bf3946d2-995e\u00bb el_class=\u00bbwsemestre\u00bb][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbModule II\u00bb tab_id=\u00bb1497560259101-27a59567-42f8″ el_class=\u00bbwsemestre\u00bb][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row][vc_row 0=\u00bb\u00bb][vc_column width=\u00bb1\/2″][vc_btn title=\u00bbLearn about our Undergraduate offering here\u00bb style=\u00bb3d\u00bb color=\u00bbinfo\u00bb size=\u00bblg\u00bb align=\u00bbcenter\u00bb css_animation=\u00bbbounceIn\u00bb button_block=\u00bbtrue\u00bb link=\u00bburl:https%3A%2F%2Fwww.fumc.edu.co%2Fen%2Fpregrado%2F|||\u00bb][vc_empty_space 0=\u00bb\u00bb][\/vc_column][vc_column width=\u00bb1\/2″][vc_btn title=\u00bbLearn about our offer in Labor Techniques here\u00bb style=\u00bb3d\u00bb color=\u00bbinfo\u00bb size=\u00bblg\u00bb align=\u00bbcenter\u00bb css_animation=\u00bbbounceIn\u00bb button_block=\u00bbtrue\u00bb link=\u00bburl:https%3A%2F%2Fwww.fumc.edu.co%2Fen%2Fetdh%2F|||\u00bb][vc_empty_space 0=\u00bb\u00bb][\/vc_column][\/vc_row][vc_row][\/vc_row][vc_row 0=\u00bb\u00bb][vc_column 0=\u00bb\u00bb][vc_column_text 0=\u00bb\u00bb]<\/p>\n Note<\/strong>: Mar\u00eda Cano\u2019s undergraduate and graduate academic programs may include classes on Saturdays.<\/span><\/p>\n [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row 0=\u00bb\u00bb][vc_column 0=\u00bb\u00bb][vc_column_text 0=\u00bb\u00bb] Specialization in Marketing Management [\/vc_column_text][vc_separator style=\u00bbshadow\u00bb][vc_empty_space 0=\u00bb\u00bb][\/vc_column][\/vc_row][vc_row css=\u00bb.vc_custom_1613423405741{background-color: #ffffff !important;}\u00bb][vc_column width=\u00bb2\/3″][vc_empty_space 0=\u00bb\u00bb][vc_single_image image=\u00bb15293″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb onclick=\u00bbcustom_link\u00bb link=\u00bb https:\/\/api.whatsapp.com\/send?phone=573225602595″][vc_separator style=\u00bbshadow\u00bb][vc_empty_space 0=\u00bb\u00bb][vc_column_text 0=\u00bb\u00bb] What is Specialization in Marketing Management? Marketing Management begins with the recognition of the connections between management and marketing. Value creation arises from understanding elements such as market research and […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\n
\nRC N<\/strong>. 001288 of January 31, 2025
\nValidity<\/strong>: 7 years
\nDuration<\/strong>: 2 semesters
\nNumber of program credits<\/strong>: 28
\nMethodology<\/strong>: In-person and online
\nDegree awarded<\/strong>: Marketing Management Specialist
\nCity<\/strong>: Medell\u00edn
\n2026 semester fee<\/strong>: $8,158,887 per semester[\/vc_column_text][vc_column_text 0=\u00bb\u00bb][\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbWhat does a Specialization do?\u00bb tab_id=\u00bb1724341342688-1df2d77d-93ec\u00bb][vc_column_text 0=\u00bb\u00bb]<\/p>\nProfessional profile:<\/h3>\n
Occupational profile<\/h3>\n
\n\u2022 Brand Manager or Leader
\n\u2022 Content Marketing Manager
\n\u2022 Director of programs and projects in different areas of the organization.
\n\u2022 Consultant with the ability to assess the organization and propose strategic development lines.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbAdmission Requirements\u00bb tab_id=\u00bb1724342892363-7a56d5d3-96a0″][vc_column_text 0=\u00bb\u00bb]<\/p>\n\n
\n
\nBusiness Sciences School
\nPhone (60+4) 4025500 ext. 209
\nposgradosfce@fumc.edu.co<\/strong><\/a>[\/vc_message][vc_empty_space height=\u00bb20px\u00bb][vc_separator 0=\u00bb\u00bb][\/vc_column][\/vc_row][vc_row el_class=\u00bbwmalla wmallag\u00bb][vc_column width=\u00bb1\/4″][vc_column_text]<\/p>\n\n\n
\n Environmental Analysis<\/td>\n 2<\/td>\n<\/tr>\n \n Managerial Competencies<\/td>\n 2<\/td>\n<\/tr>\n \n Marketing Management<\/td>\n 2<\/td>\n<\/tr>\n \n Financial Management<\/td>\n 2<\/td>\n<\/tr>\n \n Strategic Management<\/td>\n 2<\/td>\n<\/tr>\n \n Elective: Operations Management or Social Responsibility<\/td>\n 2<\/td>\n<\/tr>\n \n Research Seminar I<\/td>\n 1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n \n\n
\n Consumer Behavior<\/td>\n 2<\/td>\n<\/tr>\n \n Creativity and Innovation in Marketing<\/td>\n 2<\/td>\n<\/tr>\n \n Marketing Strategies<\/td>\n 3<\/td>\n<\/tr>\n \n Project Management for Marketing<\/td>\n 2<\/td>\n<\/tr>\n \n Business Intelligence for Marketing<\/td>\n 1<\/td>\n<\/tr>\n \n Information Systems for Customer Relations<\/td>\n 3<\/td>\n<\/tr>\n \n Research Seminar II<\/td>\n 2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n