{"id":1705,"date":"2017-06-10T20:05:10","date_gmt":"2017-06-10T20:05:10","guid":{"rendered":"http:\/\/10.13.33.7\/?page_id=1705"},"modified":"2019-01-24T19:54:44","modified_gmt":"2019-01-24T19:54:44","slug":"gerencia-en-salud","status":"publish","type":"page","link":"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/gerencia-en-salud\/","title":{"rendered":"Gerencia en Salud"},"content":{"rendered":"<p>[vc_row][vc_column][vc_custom_heading text=\u00bbGerencia en Salud\u00bb font_container=\u00bbtag:h1|text_align:left\u00bb google_fonts=\u00bbfont_family:Didact%20Gothic%3Aregular|font_style:400%20regular%3A400%3Anormal\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb2134&#8243; img_size=\u00bbfull\u00bb][\/vc_column][vc_column width=\u00bb1\/2&#8243;][vc_column_text]El Sistema de Seguridad Social integral en Colombia resultado de la Ley 100 de 1993, y sus decretos reglamentarios, introducen en lo relacionado con la salud, conceptos innovadores de universalidad, cobertura total, calidad, equidad, solidaridad y competencia en la prestaci\u00f3n de este servicio, lo cual hace explicita la responsabilidad, de garantizar la calidad por parte de los organismos prestadores de los servicios de salud oficiales y privados.<\/p>\n<p>En este sentido, La Fundaci\u00f3n Universitaria Mar\u00eda Cano ofrece el diplomado en Gerencia en Salud orientado a la formaci\u00f3n de profesionales capaces de afrontar el reto, y asumir el compromiso de liderar un nuevo esquema gerencial, que lleve a las organizaciones prestadoras de los servicios de salud, a desarrollar sus actividades dentro del marco de la efectividad y la excelencia exigida para el sector de la salud.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=\u00bbwsedes\u00bb][vc_column][vc_tta_tour active_section=\u00bb1&#8243; el_class=\u00bbwsedeg\u00bb][vc_tta_section title=\u00bbMedell\u00edn\u00bb tab_id=\u00bb1496311981022-aaf6caec-471d\u00bb el_class=\u00bbwsedes\u00bb][vc_row_inner][vc_column_inner el_class=\u00bbwright\u00bb][vc_column_text]<strong>Plan de estudios<\/strong><br \/>\n<strong>Duraci\u00f3n:<\/strong> 120 Horas<br \/>\n<strong>Valor:<\/strong> $2.760.000<br \/>\n<strong>Dirigido a:<\/strong> Profesionales y estudiantes de fonoaudiolog\u00eda, psicolog\u00eda, ling\u00fc\u00edstica y docentes de educaci\u00f3n regular y especial en general.<br \/>\n<strong>Tel\u00e9fonos:<\/strong> 402 55 61<\/p>\n<p><a href=\"\/directorio\">Informes<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tour][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content_no_spaces\u00bb el_class=\u00bbwheadingg\u00bb][vc_column][vc_cta h2=\u00bb\u00bfDesea m\u00e1s informaci\u00f3n sobre este programa?\u00bb txt_align=\u00bbcenter\u00bb shape=\u00bbsquare\u00bb][\/vc_cta][\/vc_column][\/vc_row][vc_row][vc_column]<div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f1855-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/1705#wpcf7-f1855-o1\" method=\"post\" class=\"wpcf7-form init\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"1855\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.5.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1855-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_empty_space\" style=\"height: 32px\">\n\t\t\t\t\t<span class=\"vc_empty_space_inner\"><\/span>\n\t\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12 col-sm-6 col-md-6 col-lg-6\">\n<div class=\"form-group\">\n\t\t\t<label>Full name<\/label><br \/>\n\t\t\t<span class=\"wpcf7-form-control-wrap txtName\"><input type=\"text\" name=\"txtName\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full name\" \/><\/span>\n\t\t<\/div>\n<\/div>\n<div class=\"col-xs-12 col-sm-6 col-md-6 col-lg-6\">\n<div class=\"form-group\">\n\t\t\t<label>Email address<\/label><br \/>\n\t\t\t<span class=\"wpcf7-form-control-wrap txtEmail\"><input type=\"email\" name=\"txtEmail\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" \/><\/span>\n\t\t<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12 col-sm-6 col-md-6 col-lg-6\">\n<div class=\"form-group\">\n\t\t\t<label>Telephone number<\/label><br \/>\n\t\t\t<span class=\"wpcf7-form-control-wrap txtPhone\"><input type=\"text\" name=\"txtPhone\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Telephone number\" \/><\/span>\n\t\t<\/div>\n<\/div>\n<div class=\"col-xs-12 col-sm-6 col-md-6 col-lg-6\">\n<div class=\"form-group\">\n\t\t\t<label>City<\/label><br \/>\n\t\t\t<span class=\"wpcf7-form-control-wrap txtCiudad\"><input type=\"text\" name=\"txtCiudad\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"City\" \/><\/span>\n\t\t<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12\">\n<div class=\"form-group\">\n\t\t\t<label>Birth date<\/label><br \/>\n\t\t\t<span class=\"wpcf7-form-control-wrap txtDate\"><input type=\"date\" name=\"txtDate\" value=\"\" class=\"wpcf7-form-control wpcf7-date wpcf7-validates-as-date form-control\" aria-invalid=\"false\" placeholder=\"Birth date\" \/><\/span>\n\t\t<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12\">\n\t\t<input type=\"submit\" value=\"Submit\" class=\"wpcf7-form-control has-spinner wpcf7-submit btn btn-default\" \/><\/p>\n<input type=\"hidden\" name=\"txtProgram\" value=\"post_title\" class=\"wpcf7-form-control wpcf7-hidden\" \/>\n<\/div>\n<\/div>\n<div class=\"stm_colored_separator\">\n<div class=\"triangled_colored_separator\" style=\"background-color:#fdc735; \">\n<div class=\"triangle\" style=\"border-bottom-color:#fdc735;\"><\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_empty_space\" style=\"height: 32px\">\n\t\t\t\t\t<span class=\"vc_empty_space_inner\"><\/span>\n\t\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>Objetivos<\/h3>\n<p>Desarrollar habilidades gerenciales orientadas a planificar, organizar, coordinar y evaluar la gesti\u00f3n estrat\u00e9gica de las instituciones de salud.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row el_class=\u00bbwmalla wmallag\u00bb][vc_column width=\u00bb1\/4&#8243;][vc_column_text]<\/p>\n<h3 class=\"malla_curricular\">MALLA CURRICULAR<\/h3>\n<h2>Plan de Estudios<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00bb3\/4&#8243;][vc_column_text]Contenido program\u00e1tico[\/vc_column_text][vc_tta_tabs active_section=\u00bb1&#8243; el_class=\u00bbwmalla\u00bb][vc_tta_section title=\u00bbM\u00f3dulo I\u00bb tab_id=\u00bb1496310901735-bf3946d2-995e\u00bb el_class=\u00bbwsemestre\u00bb][vc_column_text]<\/p>\n<p style=\"text-align: right;\">Procesos gerenciales<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li>Concepto de gerencia<\/li>\n<li>El Proceso administrativo<\/li>\n<li>Caracter\u00edsticas del gerente<\/li>\n<li>Elementos que inciden en la gerencia de hoy<\/li>\n<li>Los papeles del gerente<\/li>\n<li>Funciones administrativas en diferentes niveles organizacionales<\/li>\n<li>T\u00e9cnicas o tendencias administrativas<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbM\u00f3dulo II\u00bb tab_id=\u00bb1496863949583-4995e6cc-d855&#8243; el_class=\u00bbwsemestre\u00bb][vc_column_text]<\/p>\n<p style=\"text-align: right;\">Mercadeo en salud<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li>Un concepto gen\u00e9rico del marketing<\/li>\n<li>Tres etapas de la conciencia del marketing<\/li>\n<li>Los axiomas del marketing<\/li>\n<li>Tipolog\u00edas de mercadeo<\/li>\n<li>Tareas b\u00e1sicas en la administraci\u00f3n del marketing<\/li>\n<li>Nuevos desarrollos y tendencias en el campo del mercadeo<\/li>\n<li>Los servicios profesionales bajo la orbita del mercadeo<\/li>\n<li>B\u00fasqueda de la excelencia en la prestaci\u00f3n de servicios m\u00e9dicos<\/li>\n<li>Diez reglas simples<\/li>\n<li>Para mejorar la publicidad<\/li>\n<li>En los centros de salud<\/li>\n<li>El mercadeo en el sector publico, es diferente<\/li>\n<li>Qu\u00e9 es publicidad hospitalaria efectiva?<\/li>\n<li>Mercadeo en salud<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbM\u00f3dulo III\u00bb tab_id=\u00bb1497120933796-7b0e9b41-93bf\u00bb el_class=\u00bbwsemestre\u00bb][vc_column_text]<\/p>\n<p style=\"text-align: right;\">Gerencia en salud<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li>Planeaci\u00f3n estrat\u00e9gica<\/li>\n<li>Seguridad social en salud<\/li>\n<li>Procesos tecnol\u00f3gicos en salud<\/li>\n<li>Gerencia de los recursos en salud<\/li>\n<li>Contrataci\u00f3n<\/li>\n<li>Contrataci\u00f3n competitividad en el sector salud<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_custom_heading text=\u00bbGerencia en Salud\u00bb font_container=\u00bbtag:h1|text_align:left\u00bb google_fonts=\u00bbfont_family:Didact%20Gothic%3Aregular|font_style:400%20regular%3A400%3Anormal\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb2134&#8243; img_size=\u00bbfull\u00bb][\/vc_column][vc_column width=\u00bb1\/2&#8243;][vc_column_text]El Sistema de Seguridad Social integral en Colombia resultado de la Ley 100 de 1993, y sus decretos reglamentarios, introducen en lo relacionado con la salud, conceptos innovadores de universalidad, cobertura total, calidad, equidad, solidaridad y competencia en la prestaci\u00f3n de este servicio, lo cual hace [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1923,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gerencia en Salud - Maria Cano - en<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/gerencia-en-salud\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gerencia en Salud - Maria Cano - en\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_custom_heading text=\u00bbGerencia en Salud\u00bb font_container=\u00bbtag:h1|text_align:left\u00bb google_fonts=\u00bbfont_family:Didact%20Gothic%3Aregular|font_style:400%20regular%3A400%3Anormal\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb2134&#8243; img_size=\u00bbfull\u00bb][\/vc_column][vc_column width=\u00bb1\/2&#8243;][vc_column_text]El Sistema de Seguridad Social integral en Colombia resultado de la Ley 100 de 1993, y sus decretos reglamentarios, introducen en lo relacionado con la salud, conceptos innovadores de universalidad, cobertura total, calidad, equidad, solidaridad y competencia en la prestaci\u00f3n de este servicio, lo cual hace [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/gerencia-en-salud\/\" \/>\n<meta property=\"og:site_name\" content=\"Maria Cano - en\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-24T19:54:44+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fumc.edu.co\/en\/#website\",\"url\":\"https:\/\/www.fumc.edu.co\/en\/\",\"name\":\"Maria Cano - en\",\"description\":\"Otro sitio realizado con WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fumc.edu.co\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/gerencia-en-salud\/#webpage\",\"url\":\"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/gerencia-en-salud\/\",\"name\":\"Gerencia en Salud - Maria Cano - en\",\"isPartOf\":{\"@id\":\"https:\/\/www.fumc.edu.co\/en\/#website\"},\"datePublished\":\"2017-06-10T20:05:10+00:00\",\"dateModified\":\"2019-01-24T19:54:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/gerencia-en-salud\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/gerencia-en-salud\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/gerencia-en-salud\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.fumc.edu.co\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Continuing education\",\"item\":\"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Gerencia en Salud\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gerencia en Salud - Maria Cano - en","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/gerencia-en-salud\/","og_locale":"es_ES","og_type":"article","og_title":"Gerencia en Salud - Maria Cano - en","og_description":"[vc_row][vc_column][vc_custom_heading text=\u00bbGerencia en Salud\u00bb font_container=\u00bbtag:h1|text_align:left\u00bb google_fonts=\u00bbfont_family:Didact%20Gothic%3Aregular|font_style:400%20regular%3A400%3Anormal\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb2134&#8243; 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