{"id":1706,"date":"2017-06-10T20:24:31","date_gmt":"2017-06-10T20:24:31","guid":{"rendered":"http:\/\/10.13.33.7\/?page_id=1706"},"modified":"2019-01-24T19:55:33","modified_gmt":"2019-01-24T19:55:33","slug":"mercadeo-servicios-salud","status":"publish","type":"page","link":"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/mercadeo-servicios-salud\/","title":{"rendered":"Mercadeo de Servicios de Salud"},"content":{"rendered":"<p>[vc_row][vc_column][vc_custom_heading text=\u00bbMercadeo de Servicios de Salud\u00bb font_container=\u00bbtag:h1|text_align:left\u00bb google_fonts=\u00bbfont_family:Didact%20Gothic%3Aregular|font_style:400%20regular%3A400%3Anormal\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb2134&#8243; img_size=\u00bbfull\u00bb][\/vc_column][vc_column width=\u00bb1\/2&#8243;][vc_column_text]En Colombia, la salud se ha visto deteriorada d\u00eda tras d\u00eda. Por esta raz\u00f3n el mercadeo es una herramienta que debe ser aplicada no solo en el sostenimiento de las empresas dedicadas a la prestaci\u00f3n de servicios de salud, sino que debe ir encaminada a la mejora continua de los servicios, la satisfacci\u00f3n del cliente y la obtenci\u00f3n de mejores resultados en los programas y por ende en la salud de toda la poblaci\u00f3n.<\/p>\n<p>El Diplomado en mercadeo en servicios de salud surge como respuesta a las necesidades de los profesionales del sector, para ejecutar programas con alto grado de calidad sustentados en herramientas de mayor precisi\u00f3n en la ubicaci\u00f3n de los pacientes seg\u00fan sus caracter\u00edsticas demogr\u00e1ficas, geogr\u00e1ficas y epidemiol\u00f3gicas, todo esto para dise\u00f1ar ofertas que tengan un alto impacto en el manejo de los programas de promoci\u00f3n de la salud, prevenci\u00f3n de la enfermedad y bienestar de la poblaciones.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=\u00bbwsedes\u00bb][vc_column][vc_tta_tour active_section=\u00bb1&#8243; el_class=\u00bbwsedeg\u00bb][vc_tta_section title=\u00bbMedell\u00edn\u00bb tab_id=\u00bb1496311981022-aaf6caec-471d\u00bb el_class=\u00bbwsedes\u00bb][vc_row_inner][vc_column_inner el_class=\u00bbwright\u00bb][vc_column_text]<strong>Plan de estudios<\/strong><br \/>\n<strong>Duraci\u00f3n:<\/strong> 120 Horas<br \/>\n<strong>Valor:<\/strong> $2.760.000<br \/>\n<strong>Tel\u00e9fonos:<\/strong> 402 55 61<\/p>\n<p><a href=\"\/directorio\" target=\"_blanck\">informes<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tour][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content_no_spaces\u00bb el_class=\u00bbwheadingg\u00bb][vc_column][vc_cta h2=\u00bb\u00bfDesea m\u00e1s informaci\u00f3n sobre este programa?\u00bb txt_align=\u00bbcenter\u00bb shape=\u00bbsquare\u00bb][\/vc_cta][\/vc_column][\/vc_row][vc_row][vc_column]<div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f1855-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/1706#wpcf7-f1855-o1\" method=\"post\" class=\"wpcf7-form init\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"1855\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.5.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1855-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_empty_space\" style=\"height: 32px\">\n\t\t\t\t\t<span class=\"vc_empty_space_inner\"><\/span>\n\t\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12 col-sm-6 col-md-6 col-lg-6\">\n<div class=\"form-group\">\n\t\t\t<label>Full name<\/label><br \/>\n\t\t\t<span class=\"wpcf7-form-control-wrap txtName\"><input type=\"text\" name=\"txtName\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Full name\" \/><\/span>\n\t\t<\/div>\n<\/div>\n<div class=\"col-xs-12 col-sm-6 col-md-6 col-lg-6\">\n<div class=\"form-group\">\n\t\t\t<label>Email address<\/label><br \/>\n\t\t\t<span class=\"wpcf7-form-control-wrap txtEmail\"><input type=\"email\" name=\"txtEmail\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" \/><\/span>\n\t\t<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12 col-sm-6 col-md-6 col-lg-6\">\n<div class=\"form-group\">\n\t\t\t<label>Telephone number<\/label><br \/>\n\t\t\t<span class=\"wpcf7-form-control-wrap txtPhone\"><input type=\"text\" name=\"txtPhone\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Telephone number\" \/><\/span>\n\t\t<\/div>\n<\/div>\n<div class=\"col-xs-12 col-sm-6 col-md-6 col-lg-6\">\n<div class=\"form-group\">\n\t\t\t<label>City<\/label><br \/>\n\t\t\t<span class=\"wpcf7-form-control-wrap txtCiudad\"><input type=\"text\" name=\"txtCiudad\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"City\" \/><\/span>\n\t\t<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12\">\n<div class=\"form-group\">\n\t\t\t<label>Birth date<\/label><br \/>\n\t\t\t<span class=\"wpcf7-form-control-wrap txtDate\"><input type=\"date\" name=\"txtDate\" value=\"\" class=\"wpcf7-form-control wpcf7-date wpcf7-validates-as-date form-control\" aria-invalid=\"false\" placeholder=\"Birth date\" \/><\/span>\n\t\t<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12\">\n\t\t<input type=\"submit\" value=\"Submit\" class=\"wpcf7-form-control has-spinner wpcf7-submit btn btn-default\" \/><\/p>\n<input type=\"hidden\" name=\"txtProgram\" value=\"post_title\" class=\"wpcf7-form-control wpcf7-hidden\" \/>\n<\/div>\n<\/div>\n<div class=\"stm_colored_separator\">\n<div class=\"triangled_colored_separator\" style=\"background-color:#fdc735; \">\n<div class=\"triangle\" style=\"border-bottom-color:#fdc735;\"><\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_empty_space\" style=\"height: 32px\">\n\t\t\t\t\t<span class=\"vc_empty_space_inner\"><\/span>\n\t\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>Objetivos<\/h3>\n<p>Desarrollar el diplomado en Mercadeo de Servicios de Salud a la luz de los \u00faltimos avances cient\u00edficos y tecnol\u00f3gicos en el campo del mercadeo y la salud.<br \/>\nIdentificar los conceptos primordiales del Mercadeo de Servicios de Salud y sus implicaciones en el ejercicio profesional del \u00e1rea de la salud.<br \/>\nDise\u00f1ar un Plan de Mercadeo que le permita al estudiante poner en pr\u00e1ctica los elementos te\u00f3ricos adquiridos a lo largo del diplomado.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row el_class=\u00bbwmalla wmallag\u00bb][vc_column width=\u00bb1\/4&#8243;][vc_column_text]<\/p>\n<h3 class=\"malla_curricular\">MALLA CURRICULAR<\/h3>\n<h2>Plan de Estudios<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00bb3\/4&#8243;][vc_column_text]Contenido program\u00e1tico[\/vc_column_text][vc_tta_tabs active_section=\u00bb1&#8243; el_class=\u00bbwmalla\u00bb][vc_tta_section title=\u00bbM\u00f3dulo I\u00bb tab_id=\u00bb1496310901735-bf3946d2-995e\u00bb el_class=\u00bbwsemestre\u00bb][vc_column_text]<\/p>\n<p style=\"text-align: right;\">Fundamentos de salud<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li>Conceptos b\u00e1sicos de salud<\/li>\n<li>Niveles de prevenci\u00f3n<\/li>\n<li>Prestaci\u00f3n de servicios de salud<\/li>\n<li>Sistemas nacionales de salud<\/li>\n<li>Seguridad social en salud<\/li>\n<li>Organizaci\u00f3n del sistema<\/li>\n<li>Avances y dificultades del sistema<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbM\u00f3dulo II\u00bb tab_id=\u00bb1496863949583-4995e6cc-d855&#8243; el_class=\u00bbwsemestre\u00bb][vc_column_text]<\/p>\n<p style=\"text-align: right;\">Fundamentos de mercadeo<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li>Naturaleza y alcance del mercadeo<\/li>\n<li>Conceptos de mercado<\/li>\n<li>Tres etapas de la conciencia del mercado<\/li>\n<li>Los axiomas del mercadeo<\/li>\n<li>Mercadeo en salud<\/li>\n<li>Nuevos desarrollos y tendencias en el campo del mercadeo<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbM\u00f3dulo III\u00bb tab_id=\u00bb1497120933796-7b0e9b41-93bf\u00bb el_class=\u00bbwsemestre\u00bb][vc_column_text]<\/p>\n<p style=\"text-align: right;\">Comportamiento de los consumidores y mercado meta, productos y servicios<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li>Mercadeo de consumo y comportamiento de compra de los consumidores<\/li>\n<li>Factores que inciden en la decisi\u00f3n de compra<\/li>\n<li>Segmentaci\u00f3n del mercado y estrategias del mercado meta<\/li>\n<li>Tipos de segmentaci\u00f3n<\/li>\n<li>Estrategias para los mercados meta<\/li>\n<li>Planeaci\u00f3n y desarrollo del producto<\/li>\n<li>Estrategias de la mezcla de productos<\/li>\n<li>Marcas, empaque y otras caracter\u00edsticas del producto<\/li>\n<li>Significado del precio<\/li>\n<li>Establecimiento de precios en servicios de salud<\/li>\n<li>Intermediarios y canales de distribuci\u00f3n<\/li>\n<li>Programa promocional<\/li>\n<li>Promoci\u00f3n de servicios de salud<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbM\u00f3dulo IV\u00bb tab_id=\u00bb1497121463377-e25dfdda-24e7&#8243; el_class=\u00bbwsemestre\u00bb][vc_column_text]<\/p>\n<p style=\"text-align: right;\">Plan de mercadeo y portafolio de servicios<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li>Plan de mercadeo<\/li>\n<li>Estructura del plan de mercadeo<\/li>\n<li>Portafolio de servicios de salud<\/li>\n<li>Internet y mercadeo<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_custom_heading text=\u00bbMercadeo de Servicios de Salud\u00bb font_container=\u00bbtag:h1|text_align:left\u00bb google_fonts=\u00bbfont_family:Didact%20Gothic%3Aregular|font_style:400%20regular%3A400%3Anormal\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb2134&#8243; img_size=\u00bbfull\u00bb][\/vc_column][vc_column width=\u00bb1\/2&#8243;][vc_column_text]En Colombia, la salud se ha visto deteriorada d\u00eda tras d\u00eda. Por esta raz\u00f3n el mercadeo es una herramienta que debe ser aplicada no solo en el sostenimiento de las empresas dedicadas a la prestaci\u00f3n de servicios de salud, sino que debe ir encaminada [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1923,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mercadeo de Servicios de Salud - Maria Cano - en<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/mercadeo-servicios-salud\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercadeo de Servicios de Salud - Maria Cano - en\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_custom_heading text=\u00bbMercadeo de Servicios de Salud\u00bb font_container=\u00bbtag:h1|text_align:left\u00bb google_fonts=\u00bbfont_family:Didact%20Gothic%3Aregular|font_style:400%20regular%3A400%3Anormal\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb2134&#8243; img_size=\u00bbfull\u00bb][\/vc_column][vc_column width=\u00bb1\/2&#8243;][vc_column_text]En Colombia, la salud se ha visto deteriorada d\u00eda tras d\u00eda. Por esta raz\u00f3n el mercadeo es una herramienta que debe ser aplicada no solo en el sostenimiento de las empresas dedicadas a la prestaci\u00f3n de servicios de salud, sino que debe ir encaminada [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/mercadeo-servicios-salud\/\" \/>\n<meta property=\"og:site_name\" content=\"Maria Cano - en\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-24T19:55:33+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fumc.edu.co\/en\/#website\",\"url\":\"https:\/\/www.fumc.edu.co\/en\/\",\"name\":\"Maria Cano - en\",\"description\":\"Otro sitio realizado con WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fumc.edu.co\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/mercadeo-servicios-salud\/#webpage\",\"url\":\"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/mercadeo-servicios-salud\/\",\"name\":\"Mercadeo de Servicios de Salud - Maria Cano - en\",\"isPartOf\":{\"@id\":\"https:\/\/www.fumc.edu.co\/en\/#website\"},\"datePublished\":\"2017-06-10T20:24:31+00:00\",\"dateModified\":\"2019-01-24T19:55:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/mercadeo-servicios-salud\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/mercadeo-servicios-salud\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/mercadeo-servicios-salud\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.fumc.edu.co\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Continuing education\",\"item\":\"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mercadeo de Servicios de Salud\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mercadeo de Servicios de Salud - Maria Cano - en","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fumc.edu.co\/en\/formacion-continua\/mercadeo-servicios-salud\/","og_locale":"es_ES","og_type":"article","og_title":"Mercadeo de Servicios de Salud - Maria Cano - en","og_description":"[vc_row][vc_column][vc_custom_heading text=\u00bbMercadeo de Servicios de Salud\u00bb font_container=\u00bbtag:h1|text_align:left\u00bb google_fonts=\u00bbfont_family:Didact%20Gothic%3Aregular|font_style:400%20regular%3A400%3Anormal\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb2134&#8243; img_size=\u00bbfull\u00bb][\/vc_column][vc_column width=\u00bb1\/2&#8243;][vc_column_text]En Colombia, la salud se ha visto deteriorada d\u00eda tras d\u00eda. 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