Relationship Marketing redirects the strategic direction of marketing. It transforms it from the perspective of getting only clients (transactions) towards the search of long-term comprehensive satisfaction (relations). For Waiter (2012) \u201cRelationship Marketing is a corporate mentality which emphasizes on building long-term relations with clients and costumers\u201d. Y Kotler (2013) adds: \u201c\u2026transformation is part of a wide concept known as relationship marketing.\u201d Good marketing executives try to build a long-term costumer\u2019s trust. They try to do this by using good relations with clients, distributors, merchants, and suppliers by means of the promise and compliance of high quality and by offering the other part for a long time a good service and reasonable prices. Relationship Marketing reduces costs and how long transactions are, and sometimes it allows passing from the negotiated transaction to a simple routine.
\nThis way, Relationship marketing is considered a corporate philosophy with a strategic orientation, essential for the management of today\u2019s companies, brands and clients.
\nThe program of the Specialization in Relationship Marketing fulfils all these needs and it concentrates on forming professionals who have the required competencies in making right strategic decisions in all the processes related to clients, acting with quality, understating, global vision and social responsibility criteria. All this in order to take advantage of global marketing; this way, it contributes to marketing solving problems in all kinds of organizations by using information and communication technologies by means of developing creative and innovative technologies in marketing proposals.<\/p>\n
We are observant members of:<\/strong><\/p>\n [\/vc_column_text][vc_column_text 0=\u00bb\u00bb][\/vc_column_text][vc_tta_tabs 0=\u00bb\u00bb][vc_tta_section title=\u00bbDetails:\u00bb tab_id=\u00bb1724341342688-227101f4-66a7″][vc_column_text 0=\u00bb\u00bb]SNIES:<\/strong> 107271 The Specialization in Relationship Marketing proposes the next competences to be developed by the student:<\/p>\n <\/p>\n Addressed to<\/strong><\/p>\n The Relationship Marketing Specialization Program is directed to professionals in different areas; that is to say, this program is multidisciplinary and it correspond to global challenges related to the knowledge in the area of the relationship marketing. Thus, it is desired to strengthen the competences to identify opportunities of relationship across different tools, in a profitable and lasting way between the client and the company. This way we look for the way to develop the aptitude to act as agents of change in a context that includes social responsibility and strategic visions whose work is made by technologies.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbWork profile\u00bb tab_id=\u00bb1724342703543-8fdfc5a5-0e29″][vc_column_text 0=\u00bb\u00bb]<\/p>\n Our graduate students are able to analyze, and make decisions in the field of service and relationship marketing. This allows them to manage and establish long-lasting and profitable strategies between the company and its environment from a social and ethic approach, in order to develop the sustainability of the company in a context in which innovation and creativity are the bases of their metrological task.<\/p>\n [\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbAdmission Requirements\u00bb tab_id=\u00bb1724342892363-7a56d5d3-96a0″][vc_column_text 0=\u00bb\u00bb]Admission Requirements Undergraduate Programs<\/strong><\/p>\n Admission requirements New In-person and Virtual Undergraduate Applicant<\/strong><\/p>\n To enter any of the undergraduate programs offered by Mar\u00eda Cano, the new applicant must complete the following procedure:<\/p>\n *The Foundation reserves the right to admit and assign study schedules to students.[\/vc_column_text][\/vc_tta_section][\/vc_tta_tabs][vc_separator style=\u00bbshadow\u00bb][\/vc_column][vc_column width=\u00bb1\/3″ 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button_block=\u00bbtrue\u00bb link=\u00bburl:https%3A%2F%2Facademusoft.fumc.edu.co%2Ffumc%2Facademusoft%2Facademico%2FinscripcionLinea4%2FinicioSeguroInscripcion.jsp|||\u00bb][vc_btn title=\u00bbPay here your registration by PSE\u00bb style=\u00bb3d\u00bb color=\u00bbprimary\u00bb size=\u00bblg\u00bb align=\u00bbcenter\u00bb css_animation=\u00bbbounceIn\u00bb button_block=\u00bbtrue\u00bb link=\u00bburl:https%3A%2F%2Fwww.zonapagos.com%2Ft_mariacano%2Fpagos.asp|||\u00bb][vc_message message_box_style=\u00bb3d\u00bb message_box_color=\u00bbgrey\u00bb]Coordination of Postgraduate Programs Curriculum<\/strong><\/p>\n Study Plan<\/strong>[\/vc_column_text][\/vc_column][vc_column width=\u00bb3\/4″][vc_column_text]Content[\/vc_column_text][vc_tta_tabs active_section=\u00bb1″ el_class=\u00bbwmalla\u00bb][vc_tta_section title=\u00bbModule I\u00bb tab_id=\u00bb1496310901735-bf3946d2-995e\u00bb el_class=\u00bbwsemestre\u00bb][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbModule II\u00bb tab_id=\u00bb1497560259101-27a59567-42f8″ el_class=\u00bbwsemestre\u00bb][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row][vc_row 0=\u00bb\u00bb][vc_column width=\u00bb1\/2″][vc_btn title=\u00bbLearn about our Undergraduate offering here\u00bb style=\u00bb3d\u00bb color=\u00bbinfo\u00bb size=\u00bblg\u00bb align=\u00bbcenter\u00bb css_animation=\u00bbbounceIn\u00bb button_block=\u00bbtrue\u00bb link=\u00bburl:https%3A%2F%2Fwww.fumc.edu.co%2Fen%2Fpregrado%2F|||\u00bb][vc_empty_space 0=\u00bb\u00bb][\/vc_column][vc_column width=\u00bb1\/2″][vc_btn title=\u00bbLearn about our offer in Labor Techniques here\u00bb style=\u00bb3d\u00bb color=\u00bbinfo\u00bb size=\u00bblg\u00bb align=\u00bbcenter\u00bb css_animation=\u00bbbounceIn\u00bb button_block=\u00bbtrue\u00bb link=\u00bburl:https%3A%2F%2Fwww.fumc.edu.co%2Fen%2Fetdh%2F|||\u00bb][vc_empty_space 0=\u00bb\u00bb][\/vc_column][\/vc_row][vc_row][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row 0=\u00bb\u00bb][vc_column 0=\u00bb\u00bb][vc_column_text 0=\u00bb\u00bb] Specialization in Relational Marketing Management [\/vc_column_text][vc_separator style=\u00bbshadow\u00bb][vc_empty_space 0=\u00bb\u00bb][\/vc_column][\/vc_row][vc_row css=\u00bb.vc_custom_1613423405741{background-color: #ffffff !important;}\u00bb][vc_column width=\u00bb2\/3″][vc_empty_space 0=\u00bb\u00bb][vc_single_image image=\u00bb13904″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb onclick=\u00bbcustom_link\u00bb link=\u00bb https:\/\/api.whatsapp.com\/send?phone=573225602595″][vc_separator style=\u00bbshadow\u00bb][vc_empty_space 0=\u00bb\u00bb][vc_column_text 0=\u00bb\u00bb] What is Specialization in Relational Marketing Management? Relationship Marketing redirects the strategic direction of marketing. It transforms it from the perspective of getting only clients (transactions) towards the search […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\n![\"\"](\"https:\/\/www.fumc.edu.co\/en\/wp-content\/uploads\/logo_CLADEA_2.png\"){kind=logo}
<\/div>\n<\/div>\n
\nTitle:<\/strong> Relationship Marketing Management Specialist
\nQualified record:<\/strong> 013991 of august 15 2018
\nMethodology:<\/strong> On Campus
\nValidity:<\/strong> 7 years
\nDuration:<\/strong>\u00a02 semesters
\nValue 2025:<\/strong>\u00a0$7.732.809 per semester
\nCredits:<\/strong> 28
\nCity<\/strong>: Medell\u00edn[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbWhat does a Specialization do?\u00bb tab_id=\u00bb1724341342688-1df2d77d-93ec\u00bb][vc_column_text 0=\u00bb\u00bb]<\/p>\nProfessional profile:<\/h3>\n
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Occupational profile<\/h3>\n
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\nBusiness Sciences School
\nPhone (60+4) 4025500 ext. 209
\nposgradosfce@fumc.edu.co<\/strong><\/a>[\/vc_message][vc_single_image image=\u00bb13955″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb css_animation=\u00bbbounceIn\u00bb][vc_empty_space height=\u00bb20px\u00bb][vc_separator 0=\u00bb\u00bb][\/vc_column][\/vc_row][vc_row el_class=\u00bbwmalla wmallag\u00bb][vc_column width=\u00bb1\/4″][vc_column_text]<\/p>\n\n\n
\n Competencias Gerenciales<\/td>\n 2<\/td>\n<\/tr>\n \n Gesti\u00f3n Estrat\u00e9gica<\/td>\n 2<\/td>\n<\/tr>\n \n An\u00e1lisis del Entorno<\/td>\n 2<\/td>\n<\/tr>\n \n Gerencia Financiera<\/td>\n 2<\/td>\n<\/tr>\n \n Gerencia de Mercadeo<\/td>\n 2<\/td>\n<\/tr>\n \n Seminario investigativo I<\/td>\n 1<\/td>\n<\/tr>\n \n Electiva \u2013 Gerencia de operaciones o Mercadeo Experiencial<\/td>\n 2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n \n\n
\n Comportamiento del Consumidor<\/td>\n 2<\/strong><\/td>\n<\/tr>\n \n Sistemas de Informaci\u00f3n para el relacionamiento con el cliente<\/td>\n 3<\/td>\n<\/tr>\n \n Creatividad e innovaci\u00f3n en el Mercadeo relacional<\/td>\n 2<\/td>\n<\/tr>\n \n Estrategias de Mercadeo Relacional<\/td>\n 3<\/td>\n<\/tr>\n \n Inteligencia de Negocios para el mercadeo relacional<\/td>\n 1<\/td>\n<\/tr>\n \n Gerencia de Proyectos para el Mercadeo relacional<\/td>\n 2<\/td>\n<\/tr>\n \n Seminario investigativo II<\/td>\n 2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n