Organizational communication

The business world has become more competitive and service and quality standards are increasingly high.

Organizational communication plays a transcendental role in the management of corporate culture and the level of competence of organizations in any economic sector. Organizational Communication is a fundamental factor for companies to make the relevant changes in their work culture, determine actions according to their raison d’etre, clearly define their mission, their business vision, their audiences, and achieve a higher level of commitment to their staff and more appropriate interrelations with their environments.

The María Cano University Foundation, presents the Certificate Course in Organizational Communication, as a qualification alternative for its participants to develop skills which allow them to provide solid and effective solutions to company relationship management with their customers, based on a effective, timely and assertive service, all in line with the needs and demands of the globalized world, markets and the organization in particular.

Length: 120 HOURS
Investment: $ 2.760.000
Addressed to: All those professionals or companies which recognize communication as a vital role for their performance in the workplace, the world of business and business development.
Phone: 402 55 61


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    To guide the communicative activities generated during professional performance when creating and developing profitable communication strategies in organizations willing to change, raising their levels of competitiveness and leadership in the environment.
    Recognize the relevance that day-to-day communication acquires in the world and ensure that professionals meet the communicative demands of the organizations remaining in the international arena.




    Organizational communication

    • Definition of Organizational Communication
    • Functions of Organizational Communication
    • Organizational Communication in the professional practice
    • Communication Planning
    • Communication strategies
    • Communication Models
    • Indicators associated with Communication

    The media

    • TV
    • Press
    • Radio
    • Internet
    • Publicity and propaganda
    • Photography

    Communication psychology

    • Motivation and innovation
    • Creativity and imagination
    • Process psychology
    • Business Psychodiagnosis
    • Promotion and selection
    • Leadership
    • Self Determination and Proactivity
    • Listening capacity and minimum agreements
    • Goal setting
    • Paradigms or mental models in the organization
    • Consumer psychology
    • Organizational climate

    Public relations

    • Business contacts
    • Event organization
    • Protocol
    • Lobby