An academic proposal of knowledge transfer was developed in a joint strategy by the heads of the Business Administration and Public Accounting programs attached to the Faculty of Business Sciences, the professors of Maria Cano, the Coordination of Special Projects of the Vice-Rector of Outreach and Social Projection, as well as the Area of Innovation and Entrepreneurship. Experiential methodologies were used for the formation of entrepreneurs and businessmen in several sub-regions of the Department of Antioquia in the execution of eight events related to mentality and culture.

The Maria Cano presents this proposal through the public call made in the special cooperation agreement between the Department of Antioquia (executor), the Colombian Association of Micro, Small and Medium Enterprises – ACOPI (operator), and COLCIENCIAS (ally). «Developing innovation capacities in companies to increase the competitiveness of the Department of Antioquia» is the object of the conference named «Business Strategy and Innovation», which takes place in the municipalities of Itagui, Rionegro, Apartado, Santafe de Antioquia, Andes, Santa Rosa de Osos, Caucasia and Puerto Berrio in October and November 2019, and seeks to impact 500 microentrepreneurs.

The series of conferences will support the inter-institutional relationship strategy reflected within the institution’s innovation and entrepreneurship system, which in turn will allow the dissemination and application in the business context of the creativity and innovation model of Maria Cano – CrIN.

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