The International Meeting of Entrepreneurs in Creative and Cultural Companies was held, an event supported by the María Cano University Foundation and the Jaime Isaza Cadavid Polytechnic, led by Wapa Colombia, Tauros Music and Milena Osorio Comunicaciones, in which 50 entrepreneurs from Mexico , The United States, Chile, Ecuador, Bolivia and Colombia presented their new ventures in this creative and cultural industry with the aim of achieving the visibility of their projects and in turn generating contact networks in order to strengthen and expand their initiatives in other territories as a contribution to the exercise of international cooperation.

During the day, in turn, magnificent presentations were made to this group of entrepreneurs attending the meeting, addressing topics such as:

• The Humanization of brands in times of pandemic by the communicator Milena Osorio, Manager of the Milena Osorio Agency – Strategic Communications.
• The importance of academic preparation for the organization of a cultural undertaking by Damián Serrano – President of Wapa Ecuador and Director of Nigma International School of Arab Dance.
• The importance of an office of promotion, tourism and culture to promote the economic development of eastern Antioquia, led by Carlos Alberto López Posada – Professor of the Business Administration program of María Cano president of Wapa Colombia and South America and Manager of Taurus Music.

From the Innovation and Entrepreneurship Unit of the María Cano University Foundation we will continue to support and develop this type of training activities that from the academic curriculum contribute to the consolidation of an entrepreneurial culture in favor of the promotion of new business initiatives and promotion of development and internationalization from the same.

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