Twenty-five students and four professors from the Business Administration, International Trade and Marketing academic programs of the UCC (Universidad Cooperativa de Colombia, Bogotá) participated in the transfer of the Maria Cano CrIN creativity and innovation model under co-thinking methodology, with the objective in mind of generating innovative ideas from real context needs.

The concepts of creativity, its characteristics, the main blockages and methods to create were approached during the session. The types of innovation (incremental, radical and technological) were also developed with the intention of potentiating the original or creative thinking of the attendees using educational tools from the Innovation and Entrepreneurship Classroom of the institution under the guidance of the Unit’s coordinator with the aim of maximizing the value for business training these events represent, thus generating knowledge transfer and practical experiences.

María Cano always opens its doors to knowledge and contact with other institutions by allowing interaction among the university community.

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Meet the Innovation and Entrepreneurship Unit by getting in contact with:

Sara Melguizo Tamayo

Innovation and Entrepreneurship Unit Coordinator

sara.melguizo@fumc.edu.co

Telephone: +57 (4) 402 55 00 Ext. 176