The researcher of the Psyche & Society group of the María Cano University Foundation and editor of the Health Sciences Research and Innovation Journal – RIICS, Fraidy Alonso Alzate Pamplona, ​​MSc., recently published the article entitled: «A review and p- curve analysis of research on the menstrual cycle correlates of consumer preferences and economic decisions» in the prestigious journal Hormones and Behavior, a journal specialized in the investigation of hormone-brain-behavior relationships.

In this study, a narrative review of the literature, the available evidence on the effect of changes in the hormonal cycles of estrogen and progesterone on consumer behavior and financial decisions is analyzed. Their findings allow us to conclude that there is sufficient evidence to recognize the influence of the phases of the menstrual cycle on consumer preferences, especially with regard to clothing choice), but not with financial decisions (especially with regard to gaming). economics and risk taking.

Hormones and Behavior is a peer-reviewed scientific journal covering behavioral endocrinology. It is published by Elsevier and is an official journal of the Society for Behavioral Neuroendocrinology. The journal covers hormone-brain relationships and publishes original research articles from laboratory or field studies on species ranging from invertebrates to mammals. It focuses on neuroendocrine and endocrine mechanisms affecting the development of behavior and on the ecological and evolutionary significance of hormone-behavior relationships.

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The article can be found here