Within the framework of the II Virtual International Congress of Administration – COINTLA – «Research and management applied to knowledge» led by the Instituto Tecnológico de Sonora de México Unidad Navojoa, an academic event held on May 4, 5 and 6 of the current year, the Dean of the Faculty of Business Sciences, Marco Antonio Ruiz Correa, and the Coordinator of the Innovation and Entrepreneurship Unit, Sara Melguizo Tamayo, presented an academic paper on one of the main processes of the Institution, thanks to the invitation made by the organizing committee and in which speakers from Brazil, Chile, Mexico and the Dominican Republic, among other countries, participated.

The CriN Model was the process that was socialized in this important Congress with its main results for the Faculty and the Institution, remembering that it was generated as one of the products of the SUMAR Research Group, which is basically called a process that conceives and manages innovation and business entrepreneurship as part of the training, research and extension activities of María Cano. The paper was presented, thanks to the invitation made by the directives of the Bachelor of Business Administration of this entity, a counterpart program of our Institution, with which María Cano has been addressing academic cooperation processes.

It is important to highlight that, likewise, the professors of the María Cano Business Administration program, Natalia Isabel Jaramillo Gómez and Carlos Mario Londoño Toro, guided the student Hernán Gómez Gómez to present his degree work as a successful practice for the investigative presentations, which was called «Digital transformation and organizational performance» and which was referenced by the attendees.

The foregoing continues to validate the consolidation of the Faculty of Business Sciences and its Business Administration program, who we remember is one of our undergraduates who are on the path to high-quality accreditation.

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