The Auxiliary Labor Technician in Digital Marketing program of the María Cano University Foundation trains technicians capable of incorporating products and services in national and international markets through customer acquisition and marketing techniques that fully satisfy the needs of the end consumer.
Approval standard: Resolution N. 202350091653 of November 9, 2023 of the Secretary of Education of the Special District of Science, Technology and Innovation of Medellín.
Inspection and surveillance is carried out by the Ministry of Education of the Special District of Science, Technology and Innovation of Medellín. The program offered does not lead to a degree.
Registration requirements: Be over 16 years of age – Passed ninth grade
Duration: 1,056 hours (2 semesters week schedule – 3 semesters weekend schedule)
Investment: $1,500,000 per semester
Certificate of occupational aptitude by competencies: Auxiliary Labor Technician in Digital Marketing
Days: Daytime Monday to Friday – Weekend Saturday and Sunday
The graduate of the Auxiliary Labor Technician in Digital Marketing will be able to work in the following positions:
| Module | Hours |
| Market research | 48 |
| Data processing | 48 |
| Sales and negotiation techniques | 48 |
| Merchandising | 48 |
| Marketing Mix | 48 |
| Customer evaluation and monitoring | 48 |
| Customer service | |
| Digital marketing | 48 |
| Digital advertising | |
| E-commerce | 48 |
| María Cano Chair | 48 |
| Communicative skills | |
| ICT management | 48 |
| Entrepreneurship | 48 |
| Work practice | 528 |
Admission requirements:
To enter the ETHD programs offered by María Cano, the applicant must complete the following procedure:
1. Fill out the online registration form.
2. Make the payment of registration fees.
3. Upload to the platform at the end of the registration form, the following documents one by one (in PDF format), as indicated at the end:
