The «Website Construction and Digital Marketing» Bootcamp was successfully held. In an intense session from 8:00 a.m. to 4:00 p.m., the María Cano facilities served as the learning environment for 25 participants who joined this transformative experience.

Under the guidance of experts from the Antioquia Section Innovation Hub, the attendees acquired essential tools to develop functional websites and effective digital marketing strategies.

This achievement was made possible through strategic synergies led by the Innovation and Entrepreneurship Unit, reaffirming its commitment to developing entrepreneurial and innovative skills within the academic and business communities.

The Unit works to offer opportunities that boost creativity, knowledge, and digital transformation for entrepreneurs.

What is a bootcamp?

A bootcamp is an intensive study methodology focused on acquiring practical, specific knowledge related to software development. They typically last between one and three months, during which participants receive the necessary content to access jobs related to the bootcamp.

Bootcamps exist for various types of programming languages or technologies, such as Full Stack development, UX/UI design, data science, or mobile app development. This intensive training is aimed at anyone who wants to reinvent their professional career and shift it toward the digital sector. There are no minimum requirements to enroll, as all necessary knowledge is acquired in a short time.

Bootcamps are completely hands-on. They follow the «learning by doing» motto and condense what would traditionally take a long time to learn into just a few months. The goal is for participants to quickly enter or re-enter the job market to meet the incredible demand in the sector.