Specialization in Marketing Management
What is Specialization in Marketing Management?
Marketing Management begins with the recognition of the connections between management and marketing. Value creation arises from understanding elements such as market research and intelligence; product development; innovation; pricing management; branding; promotion and advertising; distribution; and customer service, so that the knowledge and principles governing business management are applied to the market field to strengthen relationships between companies, brands, products, and customers.
The Specialization in Marketing Management at Fundación Universitaria María Cano becomes a multidisciplinary alternative for the qualification and improvement of professionals facing the current market conditions and challenges, as well as the future challenges imposed by globalization and its consequent dynamics – mediated by the use of technology – the competitiveness of organizations, and the environment. In this sense, this postgraduate program will continue to be a training program for senior executives of small, medium, and large companies, with vision and proactivity, leadership, and social commitment.
SNIES: 117757
RC N. 001288 of January 31, 2025
Validity: 7 years
Duration: 2 semesters
Number of program credits: 28
Methodology: In-person and online
Degree awarded: Marketing Management Specialist
City: Medellín
2025 semester fee: $7,732,809 per semester
2025 Value with discount: $5.412.966 semester
Professional profile:
The Specialist will be a decision-maker in the field of marketing and services, with mastery of market trends, enabling them to manage and establish strategic, lasting, and profitable relationships between the company and its environment, from a social and ethical perspective, for the sustainable and responsible development of the organization in a context where innovation and creativity are pillars of their marketing activities.
Addressed to:
Professionals from various disciplines interested in acquiring knowledge in the area of marketing and who wish to strengthen their skills to identify opportunities through different tools in a profitable and lasting way between the company and the client, as well as develop the ability to act as a change agent in a globalized context with social responsibility and strategic vision, in a work environment mediated by technology.
Occupational profile
Graduates of the Specialization in Marketing Management from María Cano will be able to perform in various functional areas of organizations, such as:
• Marketing Manager or Leader
• Brand Manager or Leader
• Content Marketing Manager
• Director of programs and projects in different areas of the organization.
• Consultant with the ability to assess the organization and propose strategic development lines.
Graduate Program Enrollment Requirements:
Before accessing the enrollment platform, you must have the following documents ready:
-
Undergraduate Degree Certificate.
-
Identification document (enlarged to 150%).
If you experience difficulties uploading the documents, you can send the information to the Admissions Office via email at: documentosadmisiones@fumc.edu.co.
Complete the online enrollment and generate the payment receipt through PSE for $213,022 COP.
Fundación Universitaria María Cano reserves the right to admission and to assign class schedules to applicants.
Discounts:
-
Graduates of undergraduate and graduate programs from Fundación Universitaria María Cano are entitled to a 30% discount on tuition fees.
-
Early payment: 15% discount on tuition fees if paid within the period specified as early payment, as indicated in each billing statement.
-
Discounts are not cumulative.
Curriculum
Study Plan
Content
Environmental Analysis | 2 |
Managerial Competencies | 2 |
Marketing Management | 2 |
Financial Management | 2 |
Strategic Management | 2 |
Elective: Operations Management or Social Responsibility | 2 |
Research Seminar I | 1 |
Consumer Behavior | 2 |
Creativity and Innovation in Marketing | 2 |
Marketing Strategies | 3 |
Project Management for Marketing | 2 |
Business Intelligence for Marketing | 1 |
Information Systems for Customer Relations | 3 |
Research Seminar II | 2 |
Note: María Cano’s undergraduate and graduate academic programs may include classes on Saturdays.