Professional profile:

The Specialization in Relationship Marketing proposes the next competences to be developed by the student:

• Aptitude to understand and analyze the forces of the environment of the market, and how they influence and affect the activities of relationship marketing.
• Aptitude to lead an organizational culture based on the orientation towards the market and the relationship with the client.
• Capacity to be able to make strategic decisions in the processes of relationship with the clients generating value for the organization, operating with criteria of integrity, entrepreneurship, global vision and social responsibility.
• Aptitude to design and implement strategies of marketing that are based on the use of the ICTs and others.

Addressed to

The Relationship Marketing Specialization Program is directed to professionals in different areas; that is to say, this program is multidisciplinary and it correspond to global challenges related to the knowledge in the area of the relationship marketing. Thus, it is desired to strengthen the competences to identify opportunities of relationship across different tools, in a profitable and lasting way between the client and the company. This way we look for the way to develop the aptitude to act as agents of change in a context that includes social responsibility and strategic visions whose work is made by technologies.

Occupational profile

Our graduate students are able to analyze, and make decisions in the field of service and relationship marketing. This allows them to manage and establish long-lasting and profitable strategies between the company and its environment from a social and ethic approach, in order to develop the sustainability of the company in a context in which innovation and creativity are the bases of their metrological task.

• Our graduate students think strategically and develop marketing strategies in all kinds of organizations.
• Our graduate students manage relationship marketing in all types of organizations.
• Keep a wide and diverse vision on relationship marketing processes.
• Handle a wide and integral knowledge on the field of relationship marketing with support of technological tools.
• Keep researching and have a capacity to construct, lead and manage models of action for the field of relationship marketing related to tangible and intangible products.

Admission Requirements Undergraduate Programs

Admission requirements New In-person and Virtual Undergraduate Applicant

To enter any of the undergraduate programs offered by María Cano, the new applicant must complete the following procedure:

1. Fill out the online registration form
2. Make the payment of undergraduate registration fees $213.022
3. At the end of the registration form, upload to the platform the following documents one by one (in PDF format) as indicated at the end:

• Photocopy of the high school degree certificate or diploma, if you have not yet completed grade 11, original study certificate, issued by the school valid for no more than one month.
• Results of the ICFES tests (Saber 11), if you do not have the results you can attach the citation to the test.
• A legible photocopy of the identity document (enlarged).
• A 3×4 size photo, light blue background.
• Documents are not received physically unless required during the admission process.

4. Print the registration payment form at the end of online registration or make payment through PSE.

*The Foundation reserves the right to admit and assign study schedules to students.