Professional profile:

The Specialist will be a decision-maker in the field of marketing and services, with mastery of market trends, enabling them to manage and establish strategic, lasting, and profitable relationships between the company and its environment, from a social and ethical perspective, for the sustainable and responsible development of the organization in a context where innovation and creativity are pillars of their marketing activities.

Addressed to:

Professionals from various disciplines interested in acquiring knowledge in the area of marketing and who wish to strengthen their skills to identify opportunities through different tools in a profitable and lasting way between the company and the client, as well as develop the ability to act as a change agent in a globalized context with social responsibility and strategic vision, in a work environment mediated by technology.

Occupational profile

Graduates of the Specialization in Marketing Management from María Cano will be able to perform in various functional areas of organizations, such as:

• Marketing Manager or Leader
• Brand Manager or Leader
• Content Marketing Manager
• Director of programs and projects in different areas of the organization.
• Consultant with the ability to assess the organization and propose strategic development lines.

Admission Requirements Undergraduate Programs

Admission requirements New In-person and Virtual Undergraduate Applicant

To enter any of the undergraduate programs offered by María Cano, the new applicant must complete the following procedure:

1. Fill out the online registration form
2. Make the payment of undergraduate registration fees $213.022
3. At the end of the registration form, upload to the platform the following documents one by one (in PDF format) as indicated at the end:

• Photocopy of the high school degree certificate or diploma, if you have not yet completed grade 11, original study certificate, issued by the school valid for no more than one month.
• Results of the ICFES tests (Saber 11), if you do not have the results you can attach the citation to the test.
• A legible photocopy of the identity document (enlarged).
• A 3×4 size photo, light blue background.
• Documents are not received physically unless required during the admission process.

4. Print the registration payment form at the end of online registration or make payment through PSE.

*The Foundation reserves the right to admit and assign study schedules to students.